How do athletes afford all of this? Since the university pays for their food, living expenses, books and I think still gives them a stipend, athletes have a lot of excess cash floating around. Athletes get a flat rate for an apartment or hosting official visit and can save the excess. Also, many parents are willing to spend a little more and dip into savings because they know that in a year or two, they will be in way better financial condition.
In today's NCAA environment, it is unusual to find an athlete without nice clothing, shoes, blackberry or sidekick.
